UPDATED: Tue, Jul 10, 01:46PM Pop culture is now embracing and promoting intelligence. American Mensa members and partners from entertainment to gaming to animation discuss the surge in popularity of the quirky, yet relatable, protagonists representing intelligence. Geek has always been cool-now it's hot. Panelists include Leif Gantvoort (actor and Mensa member, 60 Yard Line,The Amazing Spider-Man), Christopher Lastrapes (Mensa member and VP of content strategy for Theorem Media), LaRae Bakerink (chair of American Mensa, avid Comic-Con attendee), Trevor Mitchell (CEO and executive director of American Mensa), Brandon Davis (special assignment producer for ComicBook.com) and Lee Parkhurst (manager of digital brand marketing for Educational Insights). Moderated by Steven L. Sears (writer, producer, Xena: Warrior Princess).