Why do people identify with the Evil Queen but not Snow White? Or Elsa and Anna but not Donald Duck or Nemo? Disney characters have been a major influence in culture for the past 90 years. These character preferences inform everything from movie spinoff ideas to game alignment, toy production, and sales. Data were gathered from a study conducted by Keith W. Beard, Psy.D., April Fugett, Ph.D. (professors of psychology, Marshall University), Britani Black, M.A., and Carrie Dean, M.A. (doctoral students, Marshall University) of over 1,000 participants examining personality test results with preferred Disney characters. Findings show how personality informs one's choices of the Disney characters to identify with and follow. Other topics to be covered are specific personality traits that are associated with liking or disliking specific characters; additional results and other psychological/personality factors, including a review of the most (and least) popular Disney characters based on research results from the last few years; and a comparison between Disney character ratings and several other prominent and popular franchises (such as DC characters, Harry Potter, Walking Dead, Star Wars) in order to better explore overall preference and exposure of some of the most prominent and pervasive pop culture icons of the last 100 years.