Small press publishers: What makes the difference between an item that will get news coverage, previews, and interviews and what doesn't? A lot of publishers have no idea what to submit to the press, how to submit it, and why they are being overlooked for coverage. Comics journalist Rik Offenberger (First Comics News, Archie Comics) moderates this panel on just what it takes to get coverage, with the comics journalists themselves telling you what they are looking for in your submission. Panelists include Tim Chizmar (Fangoria, co-chair of the Horror Writers Association, First Comics News), Glenn Hauman (Comic Mix), Jez Ibelle (First Comics News, Geek-A-Pedia), Rob Salkowitz (ICv2, Forbes), Francis Sky (First Comics News, Massacre Twins), J. C. Vaughn (Gemstone Publishing), and Josh Waldrop (Red Gorilla Comics), along with independent comic creators Ed Catto (Captain Action, Bonfire Agency) and Holly Golightly (BroadSword Comics), who explain what worked for them and what to avoid when looking for press coverage. Find out what it takes to self-promote your project and make a significant impact on your ability to sell your comics project.