How do you succeed at turning your passions and fandoms into a successful business? Find out from this panel of entrepreneurs whose businesses cater to a predominantly nerdy and geeky clientele: Audrey Kearns (Geek Girl Authority), Janelle Badali (Badali Jewelry), Matthew Arevalo (Loot Crate), Christy Black (Heroes Journey Fitness), and Lauren Matesic (Castle Corsetry). They will discuss how these businesses started, how they compete with big corporations trying to capitalize on the geek marketplace, and how they market goods and services to a community seeking geeky authenticity. Moderated by Brian Ward (The Arkham Sessions, Shout! Factory).
